Before 2020, company events were live, as in person, but in the post-covid world, live streaming is gaining tremendous popularity.
By the end of 2020, 93% of marketers said they planned to invest in virtual events moving forward.
There are many benefits of live streaming your company event:
- Connect with your audience.
- Build anticipation for future events.
- Increase customer engagement.
- Increased reach.
Connect: Live streaming allows you to share your event with a broader audience in real-time. This will enable people to connect with your brand and learn more about what you do. Fun streaming fact: based on the number of monthly active users, Facebook could be considered the largest live streaming site, with 2.93 billion active users (Q1, 2022.)
Additionally, live streaming can help to build anticipation for future events.
Engagement: Another benefit of live streaming is that it can help to increase customer engagement. Customers unable to attend your event can still feel connected to your brand by watching the live stream. This can help build loyalty and encourage customers to purchase tickets for future events. Fun streaming fact: 79% say a brand’s video has convinced them to buy.
Anticipation: Live streaming can also be a great marketing tool. You can promote your event before it happens and generate interest from potential customers. Then, after the event, you can share the live stream on social media to reach an even larger audience. Fun streaming fact: the live streaming market will be worth over $247 billion by 2027.
Reach: You can reach many more people with an event than you would be able to pack into one venue. Plus, the ability to your stream on multiple websites at once increases how many potential attendees there are! Fun streaming fact: videos on social media generate 1200% more shares than texts and images.
Cost-effective: Live streaming is the perfect solution for any event planner looking to make their special day more memorable without breaking the bank. From high-end events with costly production costs down to smartphone cameras worn by attendees – live video feeds can be implemented in various ways and still provide an authentic feel without breaking your budget! Fun streaming fact: 40% of consumers state video increases the chance to purchase a product on their mobile device.
The popularity and variety of options available for live streaming events continue to expand. Companies can take advantage of live streaming at:
- Trade shows.
- Product launches.
- Concerts and festivals.
- Company parties.
- Charities events.
- Sporting events.
- Internal events (i.e., staff meetings or team building events.)
- And more!
Fun streaming fact: the live streaming industry has grown by 99% between April 2019 and April 2020.
When it comes to the actual live streaming itself – experience, technology, and know-how are essential. While many people attempt to live-stream their events using their own “home” devices (i.e., cell phones), calling on the experts can help you avoid potential pitfalls.
Live stream basics, without a professional, will have you considering the technical and logistical details of:
- Your event’s location and any potential issues.
- Internet speed and reliability.
- Video source (aka cameras), related technologies, and, again, reliability.
- Audio resources, sound quality, and streaming quality for sound.
- Streaming platforms.
- Technical savvy personnel to run all the above.
- And more!
The good news is that hiring a video production company to live stream your event can ensure everything goes smoothly.
A video production company, like Backyard Dream, will have the experience and expertise necessary to live stream your event without any technical issues.
Additionally, a video production company can help you to promote your live stream before the event and engage with viewers during the live stream.
Backyard Dream & Live Streaming Productions. If you’re looking for a company that can take your live event to the next level, look no further than Backyard Dream. We have an experienced team and specialize in theater-style production as well as logistics planning on any size or scope of events – so, whether it’s just one person who wants something small but meaningful, or if thousands are coming through town wanting nothing less than world domination (well maybe not quite yet), we’ve got you covered!
Let us take care of all the details – from designing the perfect set-up to handling all the logistics – so you can focus on enjoying your event. We want you to have a memorable and successful experience that your audience will be talking about for years to come.
Contact us today for your FREE estimate.